RESUME

WORK EXPERIENCE

FEIZY RUGS: Creative Content Specialist (June 2018 - Present)

  • Solely responsible for creative strategy and implementation of social content which resulted in 35% increase in following, double the engagement, 33% more website referrals and 3X more sales from social platforms

  • Manage digital assets for E-commerce including: scheduling and styling product photography and maintaining PLM platform in a deadline-driven environment

  • Research and analyze industry trends, ROI on marketing assets and initiatives to adjust strategy

  • Content & copywriting for all product introductions internally & customer-facing

  • Managing annual ad buy calendar: organizing insertion orders, deadlines, budget

THECHAIPRESS.COM: FOUNDER (2017)

  • Founded & created lifestyle niche site delivering authentic, informative content about Indian culture, food, fashion and much more

NARDOS DESIGN: Assistant Designer, Operations & Branding Associate (October 2016 - March 2017)

  • Implemented new digital branding strategy for social media platforms that increased social media following by over 100% and doubled engagement

  • Rebranded, designed, and maintained website to improve SEO and promote new branding initiatives

  • Trained & managed 6 employees, including: conducting employee evaluations & overseeing daily tasking

  • Supplier & vendor management, including: cataloging & tracking incoming and outgoing shipments (fabrics, garments, samples, swatches, trims, notions), procurement

  • Created & maintained databases to streamline the custom clothing process for more efficient and reliable operations

  • Designed first RTW collection alongside Nardos Imam (chief designer) including sample & production management

  • Designed Nardos Design Collection pieces (bridal and evening wear)

  • Organized runway shows (designing runway, styling, model fittings, alterations, florals, hair & makeup)

RESEARCH COLLECTIVE: Freelance Research Consultant (2016)

  • responsible for designing and organizing user experience study that resulted in a contract with a Fortune500 company

  • collected and analyzed data for user experience studies

  • generated trend reports based on data collection for customers

LELA ROSE: Fashion Design Intern (January 2015 - May 2015)

  • worked with Lela (owner), senior designer, designer and assistant designer on FW 2015, Spring Bridal 2016, Resort 2016 and SS 2016 collections

  • NYFW FW 2015 Fashion Show: responsible for dressing & changing models, last minute hand sewing, organizing model outfits (apparel, jewelry & shoes), and choosing runway music.

  • NY Bridal Week Spring 2016 Presentation: designed bridal hair branches & bridal presentation ties for servers, responsible for dressing & changing models, last minute hand sewing, organizing model outfits (apparel, jewelry & shoes), and staging presentation space.

  • draping & patternmaking of designs

  • hand embroidery, hand dying

  • organizing: fabrics, swatches, samples, invoices and color cards

  • hand & machine sewing

  • special projects including: helping stage & design photoshoot decor, working on Lela's book Pret-a-Party

GEORGIA STATE UNIVERSITY: Neuroscience Lab Manager (2012-2014)

  • solely responsible for organization, supervision and management of laboratory, including:

    • employees

    • training

    • databases

    • shipments

    • procurement

    • interns and undergraduates

    • equipment maintenance

    • invoices

    • inventory

    • certifications

  • performed independent research project that resulted in a scientific journal publication

VANDERBILT UNIVERSITY: Neuroscience Research Assistant I, II (2009-2012)

  • responsible for 4 independent research projects resulting in 4 scientific journal publications

  • created and managed databases

  • liaison between laboratory and external university groups

  • organized lab space

  • trained new employees, undergraduates and interns

FITZMARTIN AD AGENCY: Advertising/Communications Intern (2009)

  • created, implemented, organized marketing strategy for Birmingham-Southern College with a focus on visual presentations and publications of the college

  • tailored marketing strategies and market research for clients of Account Managers at agency

BIRMINGHAM-SOUTHERN COLLEGE: Communications Intern (2008-2009)

  • worked with advertising agency to create publications for college

  • aided in planning and implementation of on campus events including fundraisers, campus rallies, and campus socials

LIGHTNING SOURCE: Marketing Intern (2008)

  • implemented & advised on brand management & logo renewal for VP of Marketing

THE LIMITED: Customer Sales Representative (2005 -2006)

  • recognized for largest sale of the season

  • commission based sales

  • organization of store and stock room

  • responsible for styling mannequins & displays

FASHION DESIGN TECHNIQUES & SKILLS

  • fabric manipulation, draping, patternmaking, hand sewing, machine sewing, hand embroidery, and fabric dying

  • fashion photography, photoshoot decor & staging, and styling

  • fashion illustration (hand & digital rendered)

 

DIGITAL SKILLS

  • Social Media

  • Photoshop, InDesign

  • Apple & Windows OS

  • Microsoft Office Suite (Word, Excel, PowerPoint)

  • PLM, DAM Platforms (Salsify)

  • Task Management Tools (Zendesk)

  • Google Drive & Analytics

  • DSLR Photography

  • Drone Videography

  • Video Editing (iMovie, Premier)

  • Website Design (Squarespace, Wordpress)

 

EDUCATION

Savannah College of Art & Design, Atlanta, GA (2012-2014): Fashion Design

Birmingham-Southern College, Birmingham, AL (2005-2009): B.S. Psychology

 

RESEARCH WORK EXPERIENCE

 

 

LEADERSHIP & HONORS

Student Government Association: Vice President

Birmingham-Southern College Event Planning Board:  President

Pi Beta Phi Sorority: Vice President of Event Planning

Dean's List (Savannah College of Art & Design)

Student Government Association Executive Leadership Scholarship

Greensboro Academic Scholarship

National Honors Society

 

SCIENTIFIC PUBLICATIONS

 

 

 

LINKEDIN PROFILE